internet-marketing

PMAX: Hacking the new wave of blackbox AI ad solutions

Has anyone given thought or analysis to determining how much of your existing text keyword coverage is being picked up by PMAX? Given that PMAX is feed-based and uses AI/ML to determine ad relevance, I would think that the text experience is superior to PMAX particularly for Brand keywords. We want to put our bestContinue reading “PMAX: Hacking the new wave of blackbox AI ad solutions”