Another wave of Google’s AI-driven search solutions but are they beneficial to advertisers or the the client reps who are incentivized to grow advertiser investments? Google call out that they partner with advertisers to keep them present across four key behaviors: Scrolling, Searching, Shopping, and Streaming. They do so by utilizing YouTube and their coreContinue reading “Getting through the hype: Which search solutions will matter in 2025”
Tag Archives: google-ads
New changes in the Google Auction formula will increase Paid Search costs
I received interesting news that Google will further penalize paid advertisers who provide poor landing page experiences via paid search. While page quality score has always been a key factor in Ad Rank since the early days of Google Ads, this update introduces a stricter focus on quality. However, this is a more stringent focusContinue reading “New changes in the Google Auction formula will increase Paid Search costs”
The Future of Search Media as AI Continues to Shift the Landscape into 2025
Over the last 18 months, I have spent a considerable amount of time speaking to clients about AI and its transformative impact on search media and the broader digital advertising landscape. As the major players in the AI landscape race to monetize their models in various ways one consistent truth has emerged: AI is highlyContinue reading “The Future of Search Media as AI Continues to Shift the Landscape into 2025”
AI Powered Search: Maintaining brand voice in an ever-evolving and increasingly competitive digital environment
AI and innovations have created seismic shifts in the information highway, and brands are seeing a tangible impact in traffic to site and subsequent content engagement. Brands across agency portfolios are increasingly concerned about the amount of traffic they receive to the site from organic and paid search. Unfortunately, this decrease in demand is aContinue reading “AI Powered Search: Maintaining brand voice in an ever-evolving and increasingly competitive digital environment”
Is AI a cloak to conceal the biggest cash grab in the history of advertising?
My answer: probably. It’s clear that technology has value in advertising, and automation through AI/ML has allowed tactics to better target the best user base at the optimal moment in their customer journey, using factors like similar users, contextual signals, and KPIs. However, the inflationary impact of these solutions on advertiser costs is undeniable. EarlyContinue reading “Is AI a cloak to conceal the biggest cash grab in the history of advertising?”
An Ongoing Saga: Navigating the Challenges and Opportunities of Google PMAX Campaigns
People enjoyed my last post about PMAX (Nerds!) so I have composed an update to reflect the latest status as to how we are integrating this tactic into our biddable mix without losing control of performance. As we dive deeper into Google’s Performance Max (PMAX) campaigns, we find ourselves navigating a landscape filled with bothContinue reading “An Ongoing Saga: Navigating the Challenges and Opportunities of Google PMAX Campaigns”
PMAX: Hacking the new wave of blackbox AI ad solutions
Has anyone given thought or analysis to determining how much of your existing text keyword coverage is being picked up by PMAX? Given that PMAX is feed-based and uses AI/ML to determine ad relevance, I would think that the text experience is superior to PMAX particularly for Brand keywords. We want to put our bestContinue reading “PMAX: Hacking the new wave of blackbox AI ad solutions”
Stay funny in a world of robots: random notes about the stuff I have enjoyed lately
I thought this episode from The Current Podcast about the use of humor in advertising was cool (and very clever). Andrew Robertson is the guest and is responsible for the “You’re Not You When You’re Hungry” campaign for Snickers. The emergence of AI driven technology means that everything is becoming automated and robotic in ourContinue reading “Stay funny in a world of robots: random notes about the stuff I have enjoyed lately”
Slow hiring in the biddable media industry
Digital advertising sits front and center of a transitional era. There’s a lot going on in the industry as companies seek to gain efficiency. Google and Microsoft are the main culprits as they continue to push new automated tactics like broad match, PMAX, Demand Gen, Automatically Created Assets etc. These solutions are designed to beContinue reading “Slow hiring in the biddable media industry”
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