Digging in the Dusty Crates of Vermont

My wife and I had a couple of child-free days in Vermont. Honestly, I have no idea how we ended up there alone in February – neither of us ski, snowboard, own cold-weather gear, or even like snow. We are not opposed to any of the things listed in the prior sentence, just indifferent. ButContinue reading “Digging in the Dusty Crates of Vermont”

Stay funny in a world of robots: random notes about the stuff I have enjoyed lately

I thought this episode from The Current Podcast about the use of humor in advertising was cool (and very clever). Andrew Robertson is the guest and is responsible for the “You’re Not You When You’re Hungry” campaign for Snickers. The emergence of AI driven technology means that everything is becoming automated and robotic in ourContinue reading “Stay funny in a world of robots: random notes about the stuff I have enjoyed lately”

Slow hiring in the biddable media industry

Digital advertising sits front and center of a transitional era. There’s a lot going on in the industry as companies seek to gain efficiency. Google and Microsoft are the main culprits as they continue to push new automated tactics like broad match, PMAX, Demand Gen, Automatically Created Assets etc. These solutions are designed to beContinue reading “Slow hiring in the biddable media industry”