Expressing guilt for a long absence in posting, detailing the rapid evolution in the ad industry influenced by AI and LLM experiences. Significant investments from Microsoft and Google are shaping search behaviors. Additionally, sharing personal reflections on nostalgic music and sports enthusiasm, connecting past experiences with current interests.
Category Archives: AI
Getting through the hype: Which search solutions will matter in 2025
Another wave of Google’s AI-driven search solutions but are they beneficial to advertisers or the the client reps who are incentivized to grow advertiser investments? Google call out that they partner with advertisers to keep them present across four key behaviors: Scrolling, Searching, Shopping, and Streaming. They do so by utilizing YouTube and their coreContinue reading “Getting through the hype: Which search solutions will matter in 2025”
New changes in the Google Auction formula will increase Paid Search costs
I received interesting news that Google will further penalize paid advertisers who provide poor landing page experiences via paid search. While page quality score has always been a key factor in Ad Rank since the early days of Google Ads, this update introduces a stricter focus on quality. However, this is a more stringent focusContinue reading “New changes in the Google Auction formula will increase Paid Search costs”
The Future of Search Media as AI Continues to Shift the Landscape into 2025
Over the last 18 months, I have spent a considerable amount of time speaking to clients about AI and its transformative impact on search media and the broader digital advertising landscape. As the major players in the AI landscape race to monetize their models in various ways one consistent truth has emerged: AI is highlyContinue reading “The Future of Search Media as AI Continues to Shift the Landscape into 2025”
L U K E 