The success of maximizing your investment in search to directly generate revenue clearly lies with automation for now – I’ll spare you the digression of the pathway that automation will eventually lead us to. Target return on ad spend (tROAS) has been the automation method of choice for the past 2 years; a method byContinue reading “SEM Success in the Automation Era”
Author Archives: Luke MacLean
Recent Podcasts
Malcolm Gladwell’s most recent episode of his Revisionist History podcast takes the listener through the engineering costs and tremendous planning that went into developing the 9/11 Memorial at the World Trade Center. Relevant to us because we work there but also relevant to people who don’t work at WTC because Gladwell uses this exploration toContinue reading “Recent Podcasts”
What I’ve Been Getting Into (First Edition)
Meditation & Stress: Scientific Learnings from Monks (BBC Witness) I listened to an interesting podcast from BBC’s Witness regarding meditation and its impact on the human brain. The study in question evolved from a discussion between a researcher at MIT and the Dalai Lama who suggested that traits such as calmness, clarity, and kindness wouldContinue reading “What I’ve Been Getting Into (First Edition)”
B L O G
Potato — Liam Gallagher. I’ve gone back and forth on how to approach this site. The internet is overflowing with people vying to be thought leaders in the ad industry, but that’s not really my style. I see myself more as a sponge, soaking up a variety of media and experiences that shape my work,Continue reading “B L O G”
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